In the early years of CD-i, Philips promoted it heavily as a true multimedia machine: A player that was compatible with Photo CD, CD+Graphics, Audio CD's and of course also CD-Interactive. It was like it was the first player that could play all different types of discs. When CD-i launched, Philips even promoted it with a different name: The Imagination Machine. CD-i was just one of the formats that was supported. I'm not sure if this was also promoted like this in Europe, but I can easily trace references in USA. They did this at least until 1994. After that, when the cheaper series 4xx was introduced, the focus of CD-i changed more into games and the players were all sold as true CD-i players. The format was pushed forward as a brand, a different approach.
I was triggered by this thanks to a picture by CD-i member Videogame Obsession, who received a new CD-i 220 player, offered by PIMA as he was a game tester at PIMA. The CD-i 220 player has a sticker on the packaging claiming that a copy of Comton's Interactive Encyclopedia was included 'with purchase of The Imagination Machine by Philips'
Who knows of other references to The Imagination Machine by Philips?