In Europe CD-i titles launched in a specific design: Philips created a vertical oriented jewelcase with extra space to show the CD-i logo. It came in different variations. The one on the bottom right is the original one that Philips used during the launch years. The first batches of roughly 1992 CD-i titles were pressed in this grey-style jewelcase. But soon as things started rolling, Philips streamlined the architecture to the one we see on the top left, with CD-i printed in the same font type. The CD-i logo as we know it, as you can see on the bottom left jewelcase, was used more often when Philips developed the Video CD standard, CD-i was put more on a seperate pillar. CD-i used to stand for CD-Imagination, being able to support all kinds of CD formats. Around 1993, CD-i was more one of these compatible formats, just like VCD and Photo CD. To emphasize this, the jewelcase evolved the same way and the CD-i logo was used specifically for the CD-Interactive discs. The red version I'm not sure about, but one theory I got back was that developers were free to choose the color at some point, to the color that they found suitable for their product. I'm not sure if other colors exist. It was a fast ride, as in 1993, Philips switched to normal CD-audio shaped jewelcases as well, a result of a wish to get more shelf space in retail shops.
I am particularly interested in the sticker that is on the Battleship jewelcase, which indicates it is part of a launch event. Can you make a closer picture of this sticker, and does anyone now more about it? Looks like an official launch in La Grande Arche in Paris, in June 1992.
In 1993, Philips switched to normal jewelcases as we know from regular CD-Audio discs. Why?
Retail chains refused to invest in seperate CD-i shelves, as the size of these cases was different. The sales of CD-i were too low to justify buying new shelves, specifically for this format. So if Philips wished to get (or keep) shelf space for CD-i, they should change the packaging to a size that was already used: retail shops often had enough possibilities to show regular jewelcases. I think in 1993, when this happened, cost savings on these jewelcases was a minor factor, as Philips spent loads of money to promote CD-i.
[Thanks, Steep Haywire, Aydan Watkins, Patrick Selten. This info origins from former official Philips account managers, details are known by Interactive Dreams]