Dead End was a project by Cryo Entertainment who was interested in CD-i development thanks to Virgin who commissioned the CD-i version of Lost Eden by Cryo. A parallel CD-i project was done by Betson Entertainment who, together with Philips Research, developed the technique of 'seamless branching', a software technique to connect MPEG footage to each other, randomly and without any pause. In this way, it was possible to create a racing game built of MPEG footage pieces. Betson Entertainment patented a technique to lower the framerate of MPEG footage, simulating the speed of movement. In this way, while playing a video sequence slower or faster, it looked like your car was increasing speed or using the brake, a very innovative way to implement MPEG in videogames. Technically it was very ambitious and most probably the reason why the end product was never released. It is a pity that even the PC CD-ROM version was never released. According to Betson, the game was actually being developed on PC CD-ROM first with a CD-i conversion right after.