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The CD-i 'Denkend aan de Dapperstraat' (Thinking of the Dapperstreet) is a homage to the Dutch poet J.C. Bloem about a street in Amsterdam

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In the Netherlands you have a special week for the bookstore´s called "de Boekenweek" In 1994 there was a special cd-i available called "Denkend aan de Dapperstraat". It was a free give-away: when you bought a book in a bookstore that week, the gift was this CD, which had a CD-i track included. It is an audio cd with poems on it, read or sung by people (perhaps famous in this genre?) - but only the first track has a CD-i addition. So it is a CD-i Ready disc. The title of the CD-i Denkend aan de Dapperstraat (Thinking of the Dapperstreet) is a homage to the Dutch poet J.C. Bloem, who wrote the poem Dapperstraat in his poem bundle Quiet but sad (1946). The Dapperstraat is a street in Amsterdam named after the Africa expert Olfert Dapper.


The CD-I was a gift from booksellers during a book promotion week in March 1994. The CD-I was put together by the book marketing organisation CPNB and produced by Philips. The CD-I contains poems from various writers. The poems are either sung or read. The publication of the CD-I caused a lot of consternation. The CD-I was a hybrid product, which could be played on a CD-I player and on an audio player. Besides many of the booksellers did hardly not know anything about CD-I and if they knew they could not explain the difference between CD Audio, CD-I and CD-ROM. So it remained for most readers of books a coaster for beer. The promotion action hardly had any effect on the sales.




[Thanks, Jak Boumans, Jaco van Schie]

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